Telling Your Story the Right Way for Your Brand

We all want our marketing dollars to stretch as far as they can. One way to ensure that your dollars are taking your company as far as they should go is to have your brand tell the right story in the right way. It is important to think of marketing as someone in the corner raising their hand to get attention. If you aren’t intrigued by what you see, if you aren’t interested in figuring out what the story is, then your marketing and advertising can quickly be ignored and even more quickly add up to a cost that is not sustainable. Most marketing is an interruption, plain and simple. Whether it’s the ads you see scattered around the internet, streets, windows, and seemingly everywhere these days, the stuff that works is the stuff that grips you, makes you stop, and makes you curious.

Appeal to Your Customers
The first step in telling your story is to meet your customers where they are. No one is going to listen to your story if they can’t hear you. You need amplification to get your message out there and keep it out there.

Be Genuine
Developing a brand that really represents the high caliber services and products that your company provides is key to attracting the kind of loyal customers you want. You need to show them exactly what they can expect from you from the first moment they encounter your brand.

Create a Connection
Life is about the connections we make. If you can successfully connect with your customer base, then they are more likely to become your customers, return as customers, and spread the word about your brand to their connections.

You need a way to stay in your customers’ minds so that when they need your products or services, your brand is the first one they think of. Using promotional products can help your brand be remembered long after you make an initial connection with your customer base.

And Repeat
The stories that stick with us are those that we hear all the time. The best way to get the story of your brand remembered is to tell it over and over.

One of the easiest ways to accomplish that is with promotional products that appeal to your customers. Giving potential customers something they will use every day is the smart way to keep your brand repeating in their mind.

Ready to choose the right promotional product to tell your brand’s story?

Accelerator for Marketers

In the days of the yore, a product was designed for a specific culture, a particular market need and a niche demand profile. Invisible boundaries used to separate businesses from large untouched segments, largely due to the lack of language translation services.

The decision-making cycle that a marketer used to keep in mind while wooing a customer had well-demarcated areas on the graph. The attention-capture phase was full of information and appeal. It was later in this cycle that persuasion led to action, or need got converted into a purchase decision.

Then something unexpected happened. Internet arrived. Renaissance in the realm of business redefined politics. Geography underwent a shake-up. Technology, armed with mobility revolution, became the new common denominator and equalised everyone all across the world. Language translation services started populating everywhere.

So now a pack of oats manufactured in the US is not a small batch meant for Americans. Anyone could be opening it the next week after it moves out of the factory. This ‘anyone’ can be a German, French, Dutch or an Asian customer: provided that this new customer can read what the pack says. Or much before that, what this brand’s website or app says. This is where a brand can cut the chase by a large factor and approach new segments.

The decision life cycle is now more complicated but more pervasive than ever before. The identification of need can happen while a person is browsing through a website. The curiosity for more information can be triggered at any point – whether it is clicking on an app, an online marketing message or a line read somewhere in one’s social networking circle. This is why language assumes a never-before significance. It appears on any point in the PLC (Product Life Cycle) graph and it is the only tool that is shrinking the ‘need to persuasion’ gap in one quick moment.

As long as a person is able to comprehend the marketing trigger, a product message, a manual, a social alert, a software footnote; the marketer’s job becomes easier and faster than it was possible, so far. Language translation enables this transformation. It allows a marketer to leapfrog the distance between ignorance and brand-loyalty for a customer in radical ways.

Translation experts do this empowerment by fulfilling the execution bits of a new-age strategy. They are able to hire and leverage professionals in clever and strategic ways, be it a German translation to English, a French aisle or a Japanese website. Language is no more a medium of content but also a lever that can completely change marketing dynamics for brands to apply and tap.

The boundaries get dissolved when a language is applied in a way that is personalised, nuanced, and familiar. This is why it is easy to slip and make language a complex tool, especially in regions that speak German or Spanish. These languages need a special degree of depth and precision of syntax that only professionals can handle. Whether it is translating Dutch to English, or German to English; the structural complexity and cultural context of these languages need expertise and attention to detail.

That’s why it is important to go for the right translation agency, and language translation service which comes with not just a rich pool of talent but also experience to cushion the rigour that some markets demand.

Language can be quite a compelling advantage which can equip brands in unprecedented ways. When tackled in a smart and carefully planned manner, it can be the distinction that makes a brand catch attention quickly and persuade with impact. When handled with negligence, it can be just the opposite force.

Choose to localize and succeed with the best name in the industry – Mayflower Language Services. They can localize your product in 100+ languages, serves in 20+ countries with 1000+ clients and 12+ years of industry experience

Find Loan Companies Near to You

It can happen to anyone, however good you are budgeting. You are getting close to payday and, suddenly, out of the blue, the car breaks down, the heating packs up, or you faced with another type of emergency expense that you just weren’t expecting.

The traditional way for people to deal with this situation was to look through the newspaper or phone directory to find the nearest loan company that would provide a short-term, small loan, but searching for the nearest local loan company severely restricts your choices and it often means that you will need to stand in line at a local loan store, which can be very embarrassing.

Fortunately, the internet has made finding loan providers much easier, but it can be very time-consuming and frustrating making inquiries at lots of different web sites and you also need to be aware that every enquiry you make could trigger a credit check, which could adversely affect your credit rating.

There are, however, free services available on the internet that many people are not aware of that make the search for a loan Company much easier.

These websites partner with a network of lenders, so they give you more choice than just going direct to a single loan company. You just simply complete an online application form with a few details about your earnings and employment and then the system will try to match your requirements with one or more of their lenders.

Leaders in these networks may do credit checks, but they don’t usually use the big credit agencies, so the check won’t affect your credit rating. They are usually a lot more flexible than the major banks are about things like lending to people who have less than perfect credit ratings.

Of course, as with all credit arrangements, you need to make sure that you read the terms and conditions properly and that you fully understand when the loan needs to be repaid and how much interest and charges will be levied, but you do get the opportunity to do that before you agree to accept the loan.

You also need to be aware that short-term loans, or payday loans as they are sometimes called, are only meant to be used to tide you over to your next pay-check. If you try to use them for long-term finance, or you keep rolling them over, they can get very expensive.

So, if you do need cash fast for an emergency bill, don’t panic, take your time, and look around for the best deal. You don’t have to go running straight to the nearest loan shop in your town, you can do a bit of research for free on the internet, in the privacy of your own home.

So long as you use them for the purpose they are intended, and you pay them back on time, short-term small loans are and affordable way to see you through a cash crisis. Just be sure to read the terms and conditions of any loan before you take it out.

Home Built Is Exciting

Experience

When it comes to custom homes, you don’t want to put that into the hands of just anyone. Look for a provider with a history of offering well-made homes. They should be completed on time, on budget, and with quality materials. They should have a reputation of listening to the buyers and offering a variety of floor plans as well as other options to pick from.

You need a provider who can guide you through the entire process from start to finish. It all begins with a free consultation where you can share your dream about custom homes. What would the ideal home look like and where would it be located? They can spend time giving you the opportunity to check land available, various sizes and layouts of homes, and more.

Getting Started

As you start to share with them what you want the outcome to be, they can give you more specific ideas and concepts. They can also give you an idea of what the cost will be. Typically, they are going to give you the base package price. As you add various upgrades, the cost can increase. Keep that in mind as you are making your final decisions.

If the cost is too much, you will either have to increase your budget or you will need to make some changes. It can be useful to get pre-approved for a loan before you discuss details with the creator of custom homes. This helps you to know how much you can afford to spend. It will also speed up the process of getting it all in motion once the last paperwork has been completed.

Communication

One of the key aspects of making it all fall into place is excellent communication. The provider should get back to you timely with information. They should be willing to sit down and discuss with you various options, show you samples of colors and materials, and make sure you feel comfortable with how it is all moving forward. You shouldn’t ever feel rushed or pressured.

During the planning stages, you need to ask questions as you go. Don’t feel intimidated or like you should know more than you do. Providers of custom homes deal with this all day, every day and they realize you are new to the process. They are going to be patient and they are going to be motivated to help you feel confident about the entire process.

Building Process

Once the specifics are in place and the financing has been taken care of, the real building can begin. Custom homes should be built to your specifications with quality materials. During various stages of the building there will be required inspections that have to be done. They are conducted by an outside 3rd party to make sure the home is being built safely and up to code.

It is a good idea to find out about any warranties that apply. Usually, there will be a warranty that is applied for the materials and another given by the contractor for their role in the construction of your new home. Find out exactly what is covered and what isn’t under such a warranty. You don’t want to feel blindsided if you need to make a claim down the road.